Q1 2021 Performance of Top Android Merge Games in Europe

The first quarter of 2021 has seen varied performances among the top merge games on the Android platform in Europe. Here's a snapshot of how these games fared, with data provided by Sensor Tower.

EverMerge: Match 3 Puzzle Game by Big Fish Games demonstrated a robust quarter, with revenue fluctuating around the $300K mark, peaking at $331K in the final week of March. Downloads showed a strong start in January with approximately 73K, but dipped slightly to around 42K by the end of March. Weekly active users climbed steadily from 216K at the year's start to 275K in late March, indicating a healthy and growing user base.

Zynga's Merge Dragons! showed consistent revenue generation, starting the quarter with $410K and ending with a slight decrease to $324K. Downloads saw a gradual decline from 76K to about 52K, while active users remained fairly stable, hovering around the 1.1M to 1.2M range throughout the quarter.

Impostor Academy－Match & Merge from CASUAL AZUR GAMES had modest revenue figures, starting at $205 and reaching $60 by the quarter's end. The game's downloads saw a sharp decrease from 254K at the beginning of the period to 20K, with weekly active users following a similar downward trend from 381K to just over 51K.

Cutie Garden by MiniJoy Studio saw no revenue, but downloads and active users presented an interesting picture. Downloads grew from 16K to a peak of 82K in mid-March before settling to 67K. Active users mirrored this pattern, starting at 34K and reaching a high of 143K, then closing the quarter at around 120K.

Lastly, Puppy Town - Merge & Win by MeetJoy Studio also reported no revenue. The game experienced a peak in downloads in mid-January at 165K, but numbers fell to 28K by March end. Weekly active users showed a marked decline, starting at 287K and dropping to under 120K in the same period.

For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower offers comprehensive market intelligence and analytics.